Getting a Head Start on Your Competition
If you are going to invest in writing a book – there is no smarter approach than to build it like any other business, with a strategic plan that includes marketing. When accepting that your book is a business, the number one biggest foopah, if you will, of a novice writer – is to wait until the book is complete before engaging in marketing activities.
Let me ask you a question, “If you were to create a mom and pop store, selling children’s toys – when do you think you would start marketing your new store… the day AFTER you officially opened for business?” Probably not! You would start getting the buzz out as soon as you knew your dream would become a reality! Why, then, would you think that waiting would be a natural choice as a successful business owner whose product just happens to be a newly published book?
The buzz simply MUST begin in the early days of your writing. In fact, if you are taking the most strategic approach possible, you will have predetermined – and write the core of your book around:
- Who your reader is,
- Where you would ultimately find and market to them, and finally…
- Why they would consider adding your book to their library or must read list.
Since many books are truly looked at as that “big business card” knowing how you are going to build your entire sales funnel – in advance of publishing your book is a strategy that will keep you light years ahead of your competitors… you will be able to promote your upcoming products, services, workshops, etc. right in your first run publication!
Your Book Platform
This brings to mind a part of the strategic process of marketing, which is known as building your book platform. Strategically speaking, it is yet another topic of which novice writers are unaware and which requires, at a very significant level, the need to integrate marketing efforts BEFORE your book is done.
What is a platform?
It is the strategic process of determining exactly how others will recognize you; it is the ability to reach your audience as represented by your current “influence” in your industry or genre and the vehicle you have designed to actually sell to your market. It requires somehow making you a “celebrity” before your book is released.
How is that managed? Strategically! Through any number of avenues which might be most appealing to you as the author. For example:
- Article writing/blogging/forum responses
- Social Media
- Video marketing
- Public speaking
- Expert interviews – radio, television, tele-classes, webinars
At the very core of my being lie two elements – 1) that left-brained tendency to strategically plan everything that should transpire in the quest for achieving any successful venture and 2) the need to encourage others to engage in the kind of positive, life-altering activities that will ensure an ultimate long-term sustainable benefit. Which reminds me of a lot of public speakers who have a phrase they use to get the audience’s attention, “When is NOW a good time to…” When it comes to writing a book, I would query the author, “When is NOW a good time to start your marketing?” The answer a resounding, “Always!”
Keeping Concepts Simple…
I trust you come away with a number of simple concepts today:
- Even if you are using your book as a “big business card” you must still approach the process as though your book is a business!
- You must strategically design your marketing efforts to run in tandem with your writing.
- Understanding the importance of creating and marketing from the strategic standpoint of a solid Book Platform.
If this has stimulated queries for which I can provide answers – my email voicesinprint@yahoo is always an open door!Anna Weber The literary strategist that helps you become highly compensated for leaving your mark on the world!