Book marketing strategies don’t have to be something “canned”; they don’t have to be a blueprint that you follow, taking first one clearly defined step after another, but it works best that way! However, just because following the success of others works well, there is no reason to do less than draw on creativity and be on the front edge of technology to accelerate your success in this “business” of writing. Your marketing strategies just have to be specific and focused.
If you have not considered Facebook as a tool, you might want to reconsider! I’ve been zero-ing in on the Facebook platform lately, helping clients maximize the benefit of this powerful marketing tool to get traffic to the author’s website. I have other clients who have asked me, “Why bother?” That, of course sent me in quest of those statistics that always intrigue, enlighten, and support my efforts. So, ta da, drum roll… fresh from the Facebook Press Room a few current stats about a social network that was the dream child from Mark Zuckerberg and a handful of other co-founders who started with a unique idea and successfully created something that is bigger than I believed even they imagined!
Copied directly from the Facebook Press Room – Statistics page. A quick review of this list might shake up your thinking a little bit… visualize just how big the “opportunity” might be for your book as a business if you focused your marketing efforts here. In your wildest imagination… what might happen if you created a strategy of how to reach and interact with a larger, more global, audience than ever before possible for you?
People on Facebook
- More than 500 million active users; I thought I just read it has now exceeded 600
- 50% of our active users log on to Facebook in any given day
- Average user has 130 friends
- People spend over 700 billion minutes per month on Facebook
Activity on Facebook
- There are over 900 million objects that people interact with (pages, groups, events and community pages)
- Average user is connected to 80 community pages, groups and events
- Average user creates 90 pieces of content each month – this would include daily, 1 personal post that reveals your likes, interests and core values, 1 non-business related piece of information that reveals your mastery in your industry, and 1very subtle invite to know more about your product or service or a special offering or giveaway you might be offering – or even an occasional post that supports a friend or professional peer. Don’t flood your post with a constant sales pitch.
- More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.
- More than 70 translations available on the site
- About 70% of Facebook users are outside the United States
- Over 300,000 users helped translate the site through the translations application
- More than 2.5 million developers and partners from more than 190 countries build with Facebook Platform
- People on Facebook install 20 million applications every day
- Every month, more than 250 million people engage with Facebook on external websites
- Since social plugins launched in April 2010, an average of 10,000 new websites integrate with Facebook every day
- More than two million websites have integrated with Facebook, including over 80 of comScore’s U.S. Top 100 websites and over half of comScore’s Global Top 100 websites
- There are more than 200 million active users currently accessing Facebook through their mobile devices.
- People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users.
- There are more than 200 mobile operators in 60 countries working to deploy and promote Facebook mobile products.
So… if you have been riding the fence about using Facebook as part of your book marketing strategies – what do you think now? What a difference do you think you could make by using Facebook as an author’s publicity and PR tool?
If you have one burning question that would help you make a final decision, please send that to me with the words FINAL DECISION in the subject line.
Anna Weber… always the advocate for authors; always the literary strategist