There are two primary reasons Entrepreneur’s and busy service professionals get excited about writing a book…
- The first is the potential to generate passive revenue by selling books, hopefully through a nice profit structure.
- The second is realizing that successfully publishing a book becomes yet another “tool” for growing your business. It is this consideration that is the topic for today’s post.
Not only is this particular “journey” different from other methods you have used in the past, you must also look at that book as a business revenue center to be managed with best business practices as well. A successfully published and profitable book will increase your potential for new clients, new opportunities and new profit margins. In order to experience those things, however, it is critical that you put the same level of expertise and quality into your book as you would any other product or service you provide – it must have flavors of being “professionally” produced; it becomes a signature, if you will, of other things to follow.
The quality of your book helps you stand out in the market place – against competition who may be offering the same service or product you do. That elevated standard of quality automatically provides you with increased credibility as well – as you share your personal wisdom, stories only you can tell, and provide a a “spin” on your knowledge that separates you from your competition. It makes sense to note that when your product is superior – your services are automatically deemed to be the same.
If you feel a need to “pre-qualify” your clients, the quality of your book automatically does the trick! Like minds attract; if you want discerning clients who prefer quality over quantity and are willing to invest in their own success and/or well-being – it will be YOUR book they pull from the book store shelves. If you want to work in the corporate world and plan to send a copy of your book to upper management to give them a “taste of your message” the quality of your book will automatically up-level you as well!
If you plan to maximize the value of media coverage… the quality of your product will separate you from others vying for the same exposure. You can count on television hosts, newspaper reporters, and other media specialists to select the author who has the “best looking” product to promote to their followers; they, too, are judged by the “company they keep!” You have written an excellent book… you have provided solid information that will create positive change, but your book will be “judged by it’s cover” and the contents inside as being superior to those of your competitors.
Now you are asking why there is all this focus on quality! You are the expert and authority on the topic about which you write – it is not necessary for you to be the expert on the quality of its presentation and I would encourage you to expend the resources necessary to manage a few elements of your book to ensure it is of the highest quality.
- Editing is best done by a professional. Unless you have an English background or are confident your editing skills have not gotten rusty over the years – turn this job over and go back to what you do best!
- Book cover creation is an art and a science. There are many psychological considerations that go into creating a book cover that sells and unless that is your particular area of expertise – let go whatever part of your ego that might drive you to tackle this task. There is a window of between 8 and 15 seconds to “capture” a reader’s desire to purchase – based on that cover. Do you want to risk failing to impart the hypnotic components that convert sales?
- Printing is another area where you can “scrimp” on costs, but you can be pretty much guaranteed to shoot yourself in the proverbial foot if you do! Even in the growing world of digital book, there are those people who love the smell of ink and the feel of paper. Your message is what the reader is seeking, but that message will be missed if their mind is constantly being brought off track because the paper is too thin, the binding is not tight, or the front cover – missing that amazing coating, is getting filled with finger smudges!
- The industry’s best information and content about a particular topic;
- Organized in a structured, easy to follow flow; that
- Offers an important and innovative solution to a problem, and
- Is a “showcase” of professionalism and knowledge.
Tomorrow’s post will be focused on marketing your book appropriately so that your book becomes an “asset” of your business that positions you for increased revenues. For today, I hope that I have shaken your thinking enough for you to reconsider that book you have been “thinking” about writing, from the perspective of it being a “tool” to grow your business. Ask yourself what you will now do differently than you had first considered.
Take the first step on the path to a new journey… a journey of becoming highly compensated for sharing your wisdom and leaving your mark on the world!
Note: All questions or statements are welcome in the comment section offered with each post.