Using the QUALITY of your book to build your business!

There are two primary reasons Entrepreneur’s and busy service professionals get excited about writing a book…

  1. The first is the potential to generate passive revenue by selling books, hopefully through a nice profit structure.
  2. The second is realizing that successfully publishing a book becomes yet another “tool” for growing your business. It is this consideration that is the topic for today’s post.

Not only is this particular “journey” different from other methods you have used in the past, you must also look at that book as a business revenue center to be managed with best business practices as well.  A successfully published and profitable book will increase your potential for new clients, new opportunities and new profit margins.  In order to experience those things, however, it is critical that you put the same level of expertise and quality into your book as you would any other product or service you provide – it must have flavors of being “professionally” produced; it becomes a signature, if you will, of other things to follow.

The quality of your book helps you stand out in the market place – against competition who may be offering the same service or product you do.  That elevated standard of quality automatically provides you with increased credibility as well – as you share your personal wisdom, stories only you can tell, and provide a a “spin” on your knowledge that separates you from your competition.  It makes sense to note that when your product is superior – your services are automatically deemed to be the same.

If you feel a need to “pre-qualify”  your clients, the quality of your book automatically does the trick!  Like minds attract; if you want discerning clients who prefer quality over quantity and are willing to invest in their own success and/or well-being – it will be YOUR book they pull from the book store shelves.  If you want to work in the corporate world and plan to send a copy of your book to upper management to give them a “taste of your message” the quality of your book will automatically up-level you as well!

If you plan to maximize the value of media coverage… the quality of your product will separate you from others vying for the same exposure.   You can count on television hosts, newspaper reporters, and other media specialists to select the author who has the “best looking” product to promote to their followers; they, too,  are judged by the “company they keep!”  You have written an excellent book… you have provided solid information that will create positive change, but your book will be “judged by it’s cover” and the contents inside as being superior to those of your competitors.

Now you are asking why there is all this focus on quality!  You are the expert and authority on the topic about which you write – it is not necessary for you to be the expert on the quality of its presentation and I would encourage you to expend the resources necessary to manage a few elements of your book to ensure it is of the highest quality.

  1. Editing is best done by a professional.  Unless you have an English background or are confident your editing skills have not gotten rusty over the years – turn this job over and go back to what you do best!
  2. Book cover creation is an art and a science.  There are many psychological considerations that go into creating a book cover that sells and unless that is your particular area of expertise – let go whatever part of your ego that might drive you to tackle this task.  There is a window of between 8 and 15 seconds to “capture” a reader’s desire to purchase – based on that cover.   Do you want to risk failing to impart the hypnotic components that convert sales?
  3. Printing is another area where you can “scrimp” on costs, but you can be pretty much guaranteed to shoot yourself in the proverbial foot if you do!  Even in the growing world of digital book, there are those people who love the smell of ink and the feel of paper.  Your message is what the reader is seeking, but that message will be missed if their mind is constantly being brought off track because the paper is too thin, the binding is not tight, or the front cover – missing that amazing coating, is getting filled with finger smudges!
At the end of the day, your own personal sense of pride will be elevated when you know you have provided:
  • The industry’s best information and content about a particular topic;
  • Organized in a structured, easy to follow flow;  that
  • Offers an  important and innovative solution to a problem, and
  • Is a “showcase” of professionalism and knowledge.

Tomorrow’s post will be focused on marketing your book appropriately so that your book becomes an “asset” of your business that positions you for increased revenues.  For today, I hope that I have shaken your thinking enough for you to reconsider that book you have been “thinking” about writing, from the perspective of it being a “tool” to grow your business.  Ask yourself what you will now do differently than you had first considered.

Take the first step on the path to a new journey… a journey of becoming highly compensated for sharing your wisdom and leaving your mark on the world!

Anna

Note: All questions or statements are welcome in the comment section offered with each post.

 

This entry was posted in FEATURED ARTICLES, Your Book as a Business and tagged , , , , , , , . Bookmark the permalink.

25 Responses to Using the QUALITY of your book to build your business!

  1. Exactly what I was looking for, regards for putting up.

    • admin says:

      I am SO glad you were able to find this post useful. If there is any other way I can assist – let me know! I hope to see you reading again in the future. A

  2. Some really choice blog posts on this internet site , bookmarked .

  3. I believe this website has some really great information for everyone : D.

    • admin says:

      Thank you for finding the information helpful; I hope to see you stopping back again some time! A

  4. Is it okay to post part of this on my page if I post a reference to this webpage?

  5. I intended to send you the very small note to finally thank you so much the moment again about the precious knowledge you have documented here. It was particularly generous of people like you to offer openly just what many individuals might have offered for sale as an e book to help make some cash on their own, especially since you might well have done it in case you considered necessary. These inspiring ideas additionally served like a great way to be certain that someone else have the identical zeal just as my very own to understand more in regard to this issue. I think there are lots of more pleasant times up front for individuals that see your blog post.

    • admin says:

      Thank you for sharing that you received some value in my posts; that is my intention each time I sit here deciding what value I can bring! A

  6. I’ve learned some “just right” stuff here. Certainly worth bookmarking for revisiting. I wonder what a lot attempt you set to create this sort of great informative site.

    • admin says:

      Xavier, thank you for visiting. I am glad you enjoyed the read. Some days the post IS a lot of work; other times I can just write from my heart.

  7. Hey nice blog, just looking around some blogs, seems a pretty nice platform you are using. Im currently using WordPress for a few of my sites but looking to change one of them over to a platform similar to yours as a trial run. Anything in particular you would recommend about it? Commented by – acupuncture points location

  8. Jiimy Tiler says:

    I was just searching for this info for a while. After 6 hours of continuous Googleing, finally I got it in your site. I wonder what is the Google’s problem that doesn’t rank this type of informative websites closer to the top. Normally the top websites are full of garbage.

  9. You are my inhalation , I have few blogs and often run out from to post : (.

  10. Some truly quality posts on this web site , saved to bookmarks .

  11. Appreciate it for this fantastic post, I am glad I observed this site on yahoo.

  12. Some really fantastic articles on this site, appreciate it for contribution.

  13. excellent post. Ne’er knew this, thankyou for letting me know.

  14. misdroy says:

    Naturally, such a formidable internet business and illuminating content, I probably will bookmark your site.Have an fantastic morning!

  15. Continue to keep working ,congrats!

  16. hao456 says:

    Maintain up the good piece of function, I read few blog posts on this website and I believe that your web site is very fascinating and holds lots of wonderful information.

  17. jingxiamnh says:

    Im pleased I found this weblog, I couldnt find any info on this topic matter prior to. I also run a site and if you want to ever serious in a little bit of guest writing for me if feasible feel totally free to let me know, im usually appear for people to test out my website. Please quit by and leave a comment sometime!

  18. Thanks on your marvelous posting! I definitely enjoyed reading it, you may be a great author.I will be sure to bookmark your blog and will eventually come back sometime soon. I want to encourage you to continue your great writing, have a nice afternoon!

  19. Thanks for an amazing publish, can examine your particular others content. thank you your ideas for this, I felt a bit made an impact to by this short article. Merit again! You wanna make a good time. Has great report here. I believe that in case a greater number of people thought about it like that, they’d have a very better time frame receive the grasp ofing the issue.

Leave a Reply

Your email address will not be published. Required fields are marked *