The 21st Century Author Still Tied to Traditional Publishing Protocol

Inside virtually every ambitious entrepreneur lays a 21st Century author, having the empowering freedom and opportunity to express themselves through creativity and wisdom, but the journey from manuscript to marketplace feels daunting. It is, then, with fear and trepidation that most writers approach the prospect of being highly compensated for leaving their mark on the world.

What is your greatest fear each time the idea of writing a book pops into your mind?  Is it the disheartening statistics you read about failed books that become unfulfilled dreams?  Is it the historical data you see that evidences the past performance of many published books?  Or is it perhaps the actual fear of being successful and not knowing how you would actually manage that?

The Drive To Prolific Writing

The combination of savvy entrepreneurs seeking passive revenue through being published, a growing desire to share wisdom and creativity with others struggling to survive rapid changes in technology and careers, and – a publishing industry that is being transformed by the authors themselves, is the foundation of this being the greatest time in history to publish a book. Knowledge, guidance, direction…there is little doubt that the shared creativity and wisdom found in books serves to educate and empower individuals and societies. It is not unnatural to want to be a part of that education and empowerment process!

Self-Publishing Tie to Traditional Publishing Protocol

However, as prolific as the writing has become, success as a writer is still intrinsically tied to much of the protocol of traditional publishing and necessitates taking the right actions at the right time. We live in a time of financial fear, coupled with an underlying social demon otherwise know as “immediate gratification.” Add to this the hype and marketing of well-meaning book-related services – and those services who would seek to profit without integrity – thousands of future authors are being curtailed in their success. They are drawn to the enticing promise to “write a book in a weekend” or “write a book in 90-days,” being led to believe that any great project can be accomplished without clear decisions, direction, or strategic planning. Granted, the writing part can be accomplished in those time frames – I have tested the programs being offered. However, writing a book is one thing; being successful in how it is delivered to the world is yet another. Unfortunately, without the two being considered in tandem, potentially great authors with empowering messages inadvertently fail – because the aspiring authors are unaware, and not being provided the “rest of the story” about when to build a writer’s platform, when to manage certain “administrative tasks, or that the marketing does not begin subsequent to the publishing!

The Strategy of Self-Publishing

Every project has a sequence of events which must occur in order to be successful in the endeavor. Knowledge of the process, and the ability to create a strategic plan and take the right actions at the right time, are the underlying keys to being successful at just about anything. Not many people would consider donning a surgeon’s gown and step into an operating room without the years of preparation necessary to engage in the undertaking. The same should be said of successfully managing the process of writing, publishing and bringing a book to market. It is a multi-phase process, with a myriad of intricate steps, all of which must occur in proper sequence in order for the writer to become a successfully published author.

The 21st Century Author:  Self-Published

Self-publishing became the response to the common knowledge that it can take years to be one of the less than 3% of manuscripts accepted by a traditional publisher, and even in the unlikely event that occurred, another two years to publish the book. The real kicker was that unless the author had celebrity status, little to no marketing efforts were extended by the publisher on behalf of the writer. Sufficient numbers of high-potential writers began to take advantage of technology and taking their writing careers in their own hands, opted to put more money in their own pockets in exchange for the actual limited effort and extended angst experienced in traditional publishing. Although entrepreneurs and authors taking a stand for their own success certainly inspired a new approach to book publishing, there are still certain aspects of traditional publishing about which writers must still be aware; the transformation from traditional publishing is still in a transitional stage.

It is this “gap” that is served by Voices in Print. At the end of the day, the 2st Century author is still somewhat tied to traditional publishing protocol. It is certainly what you don’t know about the publishing industry that can make the difference in the success you experience as a writer.  I implore you – don’t waste your creativity and wisdom; seek the direction of a Literary Strategist and feel the success possible to you as a successfully published writer.  Make the right choices; take the right steps at the right time.

And let the muses lead…


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