Posts Tagged "get your book noticed"

Book Marketing Strategies: When Social Media Comes Calling – Do You Respond?

»Posted by on Mar 27, 2012 in Book Marketing Strategies | 0 comments

Book Marketing Strategies: When Social Media Comes Calling – Do You Respond?

I have had feedback this week that putting the pressure on to have Authors add more to their plate to spend valuable writing time posting on social media is akin to some sort of cruelty!  One person even suggested that there was an extreme gap between the writing they want to accomplish in service to others and the prattle of what they deem to be somewhat self-serving. I admit to having a relatively heightened degree of empathy for this line of thinking, but when you go back to the very foundation that “your book IS a business” I would have to challenge this line of thinking by giving the reminder that when viewed in a healthy perspective, social media become a wonderful give that provides many opportunities for expanded expression as a writer!  Furthermore, if...

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Trading Pushy Book Sales for Powerful Media Visibility

»Posted by on Aug 11, 2011 in Get Your Book Noticed, The Author Meets the Media, Your Book as a Business | 4 comments

Trading Pushy Book Sales for Powerful Media Visibility

I have an amazing friend, Therese Skelly of Happy in Business who teaches “How to Sell – Without Being Salesy!”  I have been watching her work, listening to her seminars and promoting her program lately because in my heart, that is exactly how I believe the exchange of goods for money should be managed. I also feel the hard sales pitch of yesteryear is an insult to today’s savvy shopper, applying even to how authors distribute their messages. When I coach around treating your book as a business, it is with the belief that a book is a profit center and should come under the basics of best business practices. All these teaching points about selling causes me to think about how difficult a task this might be when an author first experiences...

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Six fun and easy methods to build a bigger author’s platform.

»Posted by on Aug 9, 2011 in Book Marketing Strategies, FEATURED ARTICLES, Get Your Book Noticed | 7 comments

Six fun and easy methods to build a bigger author’s platform.

As a Literary Strategist, my job involves supporting first time authors in many aspects of writing, publishing and marketing books to success.  As a first time author, your book marketing strategies should be fully focused to get your book noticed. What most first time authors don’t realize is that creating an author’s platform is a seriously critical element… and it must be accomplished before, during and after writing the book! Being a successfully published author requires that you have an ever-expanding “platform.”  If you are new to the industry, that term may be confusing to you.  Essentially, it refers to the “following” you have, over time, created. Service professionals normally build their platform first through...

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Authors – How to Get Hot Visibility With Online Book Sellers

»Posted by on Jul 6, 2011 in Book Marketing Strategies, FEATURED ARTICLES, Get Your Book Noticed | 0 comments

Authors – How to Get Hot Visibility With Online Book Sellers

I am going to shift gears today and move back into how to get your book noticed.  It takes serious book marketing strategies, to be sure, to use the writing skills you have – to promote yourself and your book. It is all about increased visibility. Today, I want to focus on one little slice of that visibility – what you can do to take advantage – should you choose to take the challenge – of using online marketing as your primary outlet for nationwide visibility for your book! Every reader in the nation is aware of Amazon.com and Barnes & Noble.com – not only are they the standard resource for the reader, they are quickly becoming a valued opportunity for the writer.  It is simply so convenient… fast forward and imagine that...

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