Posts Tagged "book marketing strategies"

Six fun and easy methods to build a bigger author’s platform.

»Posted by on Aug 9, 2011 in Book Marketing Strategies, FEATURED ARTICLES, Get Your Book Noticed | 7 comments

Six fun and easy methods to build a bigger author’s platform.

As a Literary Strategist, my job involves supporting first time authors in many aspects of writing, publishing and marketing books to success.  As a first time author, your book marketing strategies should be fully focused to get your book noticed. What most first time authors don’t realize is that creating an author’s platform is a seriously critical element… and it must be accomplished before, during and after writing the book! Being a successfully published author requires that you have an ever-expanding “platform.”  If you are new to the industry, that term may be confusing to you.  Essentially, it refers to the “following” you have, over time, created. Service professionals normally build their platform first through...

read more

Authors – How to Get Hot Visibility With Online Book Sellers

»Posted by on Jul 6, 2011 in Book Marketing Strategies, FEATURED ARTICLES, Get Your Book Noticed | 0 comments

Authors – How to Get Hot Visibility With Online Book Sellers

I am going to shift gears today and move back into how to get your book noticed.  It takes serious book marketing strategies, to be sure, to use the writing skills you have – to promote yourself and your book. It is all about increased visibility. Today, I want to focus on one little slice of that visibility – what you can do to take advantage – should you choose to take the challenge – of using online marketing as your primary outlet for nationwide visibility for your book! Every reader in the nation is aware of Amazon.com and Barnes & Noble.com – not only are they the standard resource for the reader, they are quickly becoming a valued opportunity for the writer.  It is simply so convenient… fast forward and imagine that...

read more

Author’s Tips for Managing the Buzz about e-Books

»Posted by on Jun 23, 2011 in Book Marketing Strategies, FEATURED ARTICLES, Get Your Book Noticed | 0 comments

Author’s Tips for Managing the Buzz about e-Books

In my experience successful book marketing strategies must include some consideration for managing the buzz about e-Books. It is just one of the ways to get your book noticed – by offering your “product” (remember your book as a business) to a wider audience.   Although an e-Product should be a part of your offering, keep in mind that some people still want the feel of a book in their hands and the smell of the ink and paper to which many of us respond. Some major up-front issues to address concerning e-Products – which are driven by conversations with clients, other authors and other industry professionals, include the awareness that: An e-Book is different than an e-Reader. Although your basic book is complete – the conversion...

read more

What is the Process of Book Distribution?

»Posted by on Jun 22, 2011 in Book Marketing Strategies, Get Your Book Noticed | 1 comment

What is the Process of Book Distribution?

All successful authors have solid book marketing strategies, yet so many writers come to me – - – too late!  Too late to really make the kind of positive impact that is possible by “strategizing” exactly how to best pull all the pieces of the puzzle together and leverage all the resources available to make the book a STELLAR SUCCESS. There is a plethora of tasks to be accomplished during this somewhat confusing, troublesome process, the appropriate distribution of a book through traditional channels being one of them.  Self-publishing is probably the most viable and potentially profitable choice, it does, however, come with one big drawback – how to manage or manipulate “traditional” distribution for your book. It IS...

read more