As a Literary Strategist, my job involves supporting first time authors in many aspects of writing, publishing and marketing books to success. As a first time author, your book marketing strategies should be fully focused to get your book noticed. What most first time authors don’t realize is that creating an author’s platform is a seriously critical element… and it must be accomplished before, during and after writing the book!
Being a successfully published author requires that you have an ever-expanding “platform.” If you are new to the industry, that term may be confusing to you. Essentially, it refers to the “following” you have, over time, created. Service professionals normally build their platform first through networking activities, building a base of leads, prospects, clients, VIP clients, and other professional peers who support them. Shifting the people on that list to being interested in the written products you want to deliver, or adding others to it, are as critical to your success as an author as writing your book. Do not despair! There are hundreds of ways to manage this important task, and many of them are actually fun.
Something I learned recently – that makes absolutely perfect sense – is to follow the strategic tactics of those internet marketers who have huge lists and are making “bank” in passive revenue. For example, I heard recently about a first-time author who, following a few savvy tips from a friend who is an active Internet Marketer, sold over 200,000 copies of a non-fiction work in six weeks. Even if… the profit margin was as low as $1.65 per unit, that is a number sufficient to entice me to discover exactly what was done, and duplicate it for my next book! Let’s take a look at a few of these “creative” options. I am going to post several ideas that meet particular criteria:
- Relatively inexpensive;
- Not overly time intensive;
- Should not require a lot of tools or software; or
- Have a large learning curve…
I YouTube Videos
Implement a YouTube Channel and create short videos on a daily basis that provide short little “golden nuggets” of the wisdom you have to share. Oh… and include a link so that listeners can easily pop over to your squeeze page and provide YOU with their name and email address. If you feel you can only manage one method – make a big impact with it! Keep your videos “on topic,” make sure you use good key words, and be tenaciously persistant.
II Social Media
I am going to just add this generically as an important option since it is already touted by many gurus. Whether you use Facebook, Twitter, MySpace, or any one of a myriad of possibilities, the general idea here is also to stay on topic so that you ultimately build a social network based on a group that already has a common interest; people who want to know more about what you have that will postiively impact their life, and resolve a big problem that they want to see “go away!” As you research, depending on your genre, you will most likely find that one social media option is more amenable to your work… stick with that!
III WordPress Blog
My absolute favorite is my blog; I can accept that this option does not appeal to everyone. My reasoning(s), however, might make it worth your while to get familiar with WHY it can be so impactful.
- First – WordPress is supported heavily by Google search engines and a community of techies who write attractive, creative and robust templates, widgets and plug-ins for it on a continual basis! You will have a greater likelihood of staying on the front side of technology – and visibility.
- Next – it provides a method to use key search words to draw your audience to you with ease and consistency.
- It also – allows you to “drip” pieces of topic specific wisdom on your readers… just enough to reveal you being the expert on the topic, drawing them to your website and squeeze page, or signing up for your RSS feed. The more you use drip marketing to “educate your readers”, the easier it is to convert them to sales.
- And – over the course of time, by consistently writing articles that you have categorized along the way, with very little effort you will have another book to publish in six to nine months!
IV Automated Programs: Traffic Geyser
IF money is not a huge issue or you are wisely open to investing in the success of your work, you might want to consider a product that aggregates your work. Click through here to review Traffic Geyser, which is just such a product… taking your YouTube (or other recorded video(s)) and automating distribution across the Internet – to an increasing number of varying video sites.
And, to make this even MORE attractive, the product encourages re-purposing your work for maximum leverage. For example: Take each video you record for YouTube, convert it to an article, post that to a blog – that gets further distributed to various additional article sites… and on and on and on! Talk about gaining visibility!
Each of those exposures will include, yes… the link to your squeeze page – making sure you collect names of people interested in knowing MORE about what you have to offer in your expert status.
V Book Launches and Signings
There is no end to the creativity that can be incorporated into book launches and signings, keeping in mind they can be live or virtual. If you become immobilized and overwhelmed just thinking about book marketing strategies of this nature as you seek to get your book noticed, the prospect do one of two things:
- Opt not to involve yourself in them – or…
- Pay a service to assist you with them.
Book launches and signings are valuable and can be extremely profitable when done right. Just don’t forget to get the opt-ins for future marketing and adding numbers to your platform!
VI Interview Other Professionals
Many first-time authors kind of shake their heads at this idea – fearful that somehow they might dilute the value of their own wisdom and expert status. Managed properly, however, you get to “handpick” those professionals who can actually agument your knowledge and skills, and when you hang out with then and build deep professional relationships, you will have access to the participants in some potentially large lists | platforms. It is a piece of cake to discuss the questions and answers that will be included in the interview – allowing you to control the content and message, and you can be certain those whom you select to interview will invite their followers to listen to an interview that gives them more visibility and credibility. The recipricity around this opportunity to build your platform is engagling, enlightening, and… enormous compared to other activities that will take more time and effort.
I trust that you have gleaned at least two things from today’s post…
1. The importance of building your platform, before, during and after the writing and publishing of your book – and
2. The importance of choosing at least one of these ideas and starting to take action TODAY and every day.
Your rewards will be significant in developing book marketing strategies designed to get your book noticed!
Happy platform building!