Sequence the Promotion and Marketing of Your Book

 

Book Promotion Sequence

There is a proper sequencing to promoting and marketing your book. Many new authors aren’t yet aware that it is critical to announce your book to the world at large before trying to come face to face with readers. Doing some of this “upfront” work, you make it easier to find your book and your company. I am planting a few seeds today – to shake up your thinking and get your mind in a frame to consider a few suggestions you may not have thought about…

1. Never take no for an answer when you begin sending your application to registration offices and directories! Wait a while, figure a creative way around their objection, and resubmit – – most of the time, if enough time has lapsed they will not even remember your initial rejection.

2. Represent yourself as a larger “entity.” Hopefully, this will not be the only book you publish so come up with a creative name for a publishing company that you own. This makes it easier to get listed in all the right places. In line with this – purchase your ISBN numbers in blocks – saving time and money and making it obvious in future submissions that you have multiple publications. Oh… and don’t use the first number in the series – start somewhere in the middle. (More information on this in later posts)

3. Understand that timing is everything! The ABI service supported by Bowker, that gets your books listed in Books in Print and other specialty directories is published every year in November… plan your work and publishing to take advantage of being in THAT directory as an advance part of your publishing plans. You will need to complete that form a good six months before your book is printed. One caveat is that if there is ANY possibility that you won’t go to press and have books… wait on this action. It would be a travesty to be in the directory and never go to press!

If you are an aspiring author and these tips raise questions, please – make your posts here. If you are an accomplished author who wants to support others with your personal experience – please come from a place of generosity and share!

Anna Weber
Voices in Print
… Getting your legacy message to an awaiting world

This entry was posted in III MARKETING, PUBLICITY, PR. Bookmark the permalink.

6 Responses to Sequence the Promotion and Marketing of Your Book

  1. softstars says:

    Thank you..really informative!!

    • admin says:

      I appreciate your comments; are there any particular areas of writing that you might like to have a response for?

  2. free ipad 2 says:

    lol some of the opinions visitors distribute are kinda silly, more often than not i ask myself whether they realistically read the content pieces and items before writing or if perhaps they only skim the subject of the post and type the very first idea that pops into their brain. in either case, it is relaxing to browse through clever commentary every now and then compared to the same exact, old oppinion vomit which i commonly observe on the net regards

  3. whats up excellent site and theme. I hope I’m not pestering you I simply wished to inquire what wordpress plugin you have to display the latest feedback on your blog? I want to do something like that for my site however I cant locate the plugin or widget for it. Cheers for your time 🙂

  4. Tara Shortle says:

    I don’t normally comment on blogs.. But nice post! I just bookmarked your site

  5. piscine gre says:

    Hi there! I just wish to give a huge thumbs up for the great data you will have right here on this post. I will probably be coming again to your blog for extra soon.

Leave a Reply

Your email address will not be published. Required fields are marked *