Are you using article marketing as a promotional method to get your book noticed? It is an excellent choice, provided you write…RIGHT! Depending on your genre and your intended audience, there are probably a few industry standards; however, when you are writing to impress your readers with your expert status, the following handful of tips that will help stimulate more responses from your readers.
The Power of Words
1. To encourage an active, responsive reader, understand the power of words and look for active verbs to pepper your writing – keeping it exciting and energized. An interesting reality about writing is that when you use action words, your message instantly becomes shorter simply in the sentence structure.
Focus on the Reader
2. What you write should always be about how you can help your readers solve some problem, reduce some pain, or experience some joy. Don’t make them read between the lines… include a very clear benefit a) in the article title, b) in the article, and c) in your “About the Author” section.
“Talk” to Your Readers
3. Make sure you talk to your readers as you write. Write in a conversational tone, using words they would most likely know and understand, and write like you talk. When you match your personality and experience you are better able to connect with the readers’ emotions. Every reader wants to feel smarter, happier and wealthier… use words that build those emotions.
Get to the Point; Save the Best for Last
4. Don’t make your readers wade through paragraphs of rhetoric to finally get to the point you are trying to make. Style your writing so that you tease your readers with bits of information you know they want to know… always saving the best for the last. Make sure your sentences and paragraphs are short and include bullet points that provide a lot of white space and leading sub-heads that pull your readers through to the end of the article.
Keep It Simple…
5. If you are accustomed to writing to a higher academic standard, you might have difficulty with this tip… keep everything simple! Newspapers are traditionally written to a sixth grade level for a reason and although it may test you at first to use simple words in a simple, straightforward sentence with a simple, clear message, keep at it until you have mastered this skill
At the end of the day your intention is to communicate your expert status to a diverse, although clearly identified, audience, and you must communicate in a way that remains appealing to myriad readers. The result… your writing will get you more online publicity and website traffic that will help you get your book discovered. Stop by tomorrow and read another article that shows you how to develop that expert status and become a thought leader in your industry…Anna Weber Literary Strategist | Voices in Print http://www.voicesinprint.com [pinfollow button=’follow’]