Category Archives: The Author Meets the Media

Trading Pushy Book Sales for Powerful Media Visibility

I have an amazing friend, Therese Skelly of Happy in Business who teaches “How to Sell – Without Being Salesy!”  I have been watching her work, listening to her seminars and promoting her program lately because in my heart, that … Continue reading

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The Lede Gets You the “Rest of the Story”

One of the areas most new authors struggle with is how to promote their book, and how to structure their publicity so that it converts to … books sold! Being writers, most of them are creative and have some great ideas – but don’t know quite how to implement them. Continue reading

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Five tips for authors to be “media ready!”

Every author aspires to have media interest in their work! When that day arrives, you must be “media ready.” The following five tips should pique your interest, and give you direction when it’s your turn! Continue reading

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