The Author Meets the Media

Trading Pushy Book Sales for Powerful Media Visibility

»Posted by on Aug 11, 2011 in Get Your Book Noticed, The Author Meets the Media, Your Book as a Business | 4 comments

Trading Pushy Book Sales for Powerful Media Visibility

I have an amazing friend, Therese Skelly of Happy in Business who teaches “How to Sell – Without Being Salesy!”  I have been watching her work, listening to her seminars and promoting her program lately because in my heart, that is exactly how I believe the exchange of goods for money should be managed. I also feel the hard sales pitch of yesteryear is an insult to today’s savvy shopper, applying even to how authors distribute their messages. When I coach around treating your book as a business, it is with the belief that a book is a profit center and should come under the basics of best business practices. All these teaching points about selling causes me to think about how difficult a task this might be when an author first experiences...

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The Lede Gets You the “Rest of the Story”

»Posted by on Feb 13, 2011 in The Author Meets the Media | 4 comments

The Lede Gets You the “Rest of the Story”

One of the areas most new authors struggle with is how to promote their book, and how to structure their publicity so that it converts to … books sold! Being writers, most of them are creative and have some great ideas – but don’t know quite how to implement them.

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Five tips for authors to be “media ready!”

»Posted by on Feb 13, 2011 in The Author Meets the Media | 2 comments

Five tips for authors to be “media ready!”

Every author aspires to have media interest in their work! When that day arrives, you must be “media ready.” The following five tips should pique your interest, and give you direction when it’s your turn!

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