Category Archives: Your Book as a Business

Trading Pushy Book Sales for Powerful Media Visibility

I have an amazing friend, Therese Skelly of Happy in Business who teaches “How to Sell – Without Being Salesy!”  I have been watching her work, listening to her seminars and promoting her program lately because in my heart, that … Continue reading

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Using the QUALITY of your book to build your business!

There are two primary reasons Entrepreneur’s and busy service professionals get excited about writing a book… The first is the potential to generate passive revenue by selling books, hopefully through a nice profit structure. The second is realizing that successfully … Continue reading

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Important Tips for the Non-Fiction Writer

When you start thinking about your book as a business, one thing I can guarantee you – the more you lean into your craft, you will find yourself wanting to perfect it so that you can better serve your clients, … Continue reading

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What does it take to be “the motivated author?”

I don’t often focus on the motivated author; there are a large number of writing coaches who do quite a lovely job with that.  However, I had a conversation with a client last night, seeking counsel from me on how … Continue reading

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Writing a Book is NOT all About You!

Have you ever had those mornings when you wake up – just itching to write?  Your excitement and motivation are at a peak because you have a critical message you want and need to share – and then you stop … Continue reading

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How DOES an Author Stand Out to a Specific Audience?

As a Life and Business Coach for well over a decade I have experienced some major success stories in helping my clients generate more revenue by doing nothing more than assessing exactly what it is that they can or will … Continue reading

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SIX Quick and Easy Book Marketing Strategies

  You have worked long and hard to finish your book; you have quite naturally fallen in love with the finished product.  It is consumed your time, emotion, resources and energy in the process of perfecting it.  The sad truth, … Continue reading

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When is NOW a good time to start marketing your book?

Getting a Head Start on Your Competition If you are going to invest in writing a book – there is no smarter approach than to build it like any other business, with a strategic plan that includes marketing.  When accepting … Continue reading

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Marketing to Bookstores, Libraries and Book Clubs

The business of writing requires you engage in specific book marketing strategies. In preceding posts, attention has been drawn to getting your published work in bookstores; agreeing to be strategic in your approach will accelerate your success in this process. … Continue reading

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Be wildly successful with Pre-publication Book Reviews

Book reviewing is one of the few activities in the world that could be said to depend largely on love.  ~ Jack Beatty, Literary Editor – New Republic Yesterday’s post was about telling the world YOU are an author, where … Continue reading

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